Agency GTB and Lobo plan for the unthinkable in Ford’s lighthearted spot for FordPass™. The animation in Ford’s signature brand colors follows an unexpected roadside collision and its obvious conclusion: using the FordPass™ mobile app collision assistance feature, a step-by-step guide to restoring a vehicle to pre-accident condition. The new feature works just as good as--but not quite like--a spare time machine nestled in your trunk.LOBO captured the whimsy of a road trip with primary colors and simple shapes, rendering the animation as easy to digest as the FordPass™ app itself. By balancing the collision with a dose of levity, the studio translates the occasional accident as a momentary hiccup rather than a full-blown crisis.
Mateus de Paula Santos, Diogo Kalil
Head of Production
Larissa Zazula, Rosangela Gomes
Post Production Assistant
Debora Matsuda, Wilson Panassi
Wilson Panasso, Pedro Jones
Julia Goes, Francis Viveiros, Michel Venus, Igor Lopes